Privacy Policy
Privacy Policy.
At Eternity Clothing we value your privacy and are committed to protecting your personal information. This policy explains what we collect, why we collect it, and the choices you have.
Last updated: August 2026
Information we collect.
Depending on how you interact with us, we may collect or process the following:
- Contact details: your name, email address, phone number, billing address, and shipping address.
- Payment information: payment card details, transaction records, and payment confirmations. Card numbers are handled by our payment processor and are not stored by us.
- Account information: your username, password, preferences, and saved settings.
- Order activity: items you view, add to your cart or wishlist, purchase, exchange, or cancel.
- Messages to us: anything you include when you contact support.
- Device information: your browser, device type, IP address, and similar identifiers.
- Usage information: how you navigate and interact with our site.
How we collect it.
- Directly from you: when you create an account, place an order, or contact us.
- Automatically: through cookies and similar technologies as you use the site.
- From our service providers: such as payment processors and fulfillment partners acting on our behalf.
- From our partners and other third parties.
How we use your information.
- To fulfill your order: processing payment, producing your piece, arranging shipping, and handling exchanges.
- To communicate with you: order updates, shipping notifications, and customer support.
- Marketing: sending email or SMS updates about new releases and offers, where you have opted in, and showing you relevant advertising.
- Security and fraud prevention: authenticating your account and protecting against fraudulent or malicious activity.
- Improving our site and services: understanding how the store is used so we can make it better.
- Legal reasons: complying with applicable law and responding to valid legal process.
Third-party services.
We share only what is necessary, and only for legitimate purposes. This may include:
- Shopify, our ecommerce platform, along with payment processors, fulfillment and production partners, shipping carriers, analytics providers, and customer support tools.
- Marketing and advertising partners, who use your information under their own privacy notices.
- Anyone you direct us to share with, or where you have given consent.
- In connection with a business transaction such as a merger, or to comply with legal obligations and enforce our terms.
We do not sell your personal information for money.
Our relationship with Shopify.
This store is hosted by Shopify, which collects and processes information about your use of the site in order to provide and improve the service. Information you submit is transmitted to Shopify and may be shared with third parties located in countries other than where you live.
To learn how Shopify uses your information and what rights you have, see the Shopify Consumer Privacy Policy or visit the Shopify Privacy Portal.
Tracking technologies.
We use cookies and similar technologies to keep your cart working, remember your preferences, understand how the site is used, and support advertising. You can control cookies through your browser settings, though some features of the store may not work correctly if you disable them.
Your rights and choices.
Depending on where you live, you may have some or all of the following rights. These are not absolute and may not apply in every circumstance.
- Access: request a copy of the personal information we hold about you.
- Deletion: request that we delete information we hold about you.
- Correction: request that we correct inaccurate information.
- Portability: request that we transfer your information to a third party, in certain circumstances.
- Opting out of sharing for targeted advertising: you can exercise this at any time through our Your Privacy Choices page. If you visit our site with the Global Privacy Control signal enabled, we treat that as an opt-out request for that browser and device.
- Marketing preferences: unsubscribe from promotional email at any time using the link in any message. We may still send order-related messages.
To exercise any of these rights, email us at support@eternityclothing.co. We may need to verify your identity before acting on a request, and we will respond within the timeframe required by law.
We will not discriminate against you for exercising any of these rights.
Security and retention.
We implement reasonable security measures to protect your personal data. No security measure is perfect, however, and no online transmission is completely secure. We recommend you avoid sending sensitive information through unsecured channels.
How long we keep your information depends on why we hold it: maintaining your account, fulfilling orders, meeting legal obligations, resolving disputes, and enforcing our policies.
Children's information.
Our store is not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian and believe your child has provided us with personal information, contact us at support@eternityclothing.co and we will delete it. We do not knowingly share or sell the personal information of anyone under 16.
Other sites and transfers.
Our site may link to websites operated by others. We are not responsible for their privacy practices or content, and linking to them is not an endorsement. We recommend reviewing their policies before sharing information with them.
Your information may be transferred to, stored in, and processed in countries other than the one you live in, including the United States.
Complaints.
If you have a concern about how we handle your personal information, contact us first at support@eternityclothing.co so we can address it. Depending on where you live, you may also have the right to appeal our decision or file a complaint with your local data protection authority.
Changes to this policy.
We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the revised version here and update the date at the top of the page.
We're here.
For any questions about this Privacy Policy or to exercise your rights, reach us at support@eternityclothing.co. We typically respond within 1 to 2 business days.
Eternity Clothing
9722 Gaston Rd, Ste 150
Katy, TX 77494
United States









